What is the first that you do after waking? Some people go out for a walk or jog and others get up to check their messages. For majority of the people, their inbox is precious! The first thing that they notice on their phone are the messages and emails. Speaking of email, businesses should start focusing on email marketing to attract new clients. Here’s a quick guide that tells you the basics of email marketing.
Shooting an email to your prospective clients is not an easy task! You need a service provider and with the help of web analytics, you will understand the behavior of the prospective clients.
- Keeping a Goal in your Mind
When you start the journey of email marketing, set a goal in your head. What is the purpose? Do you want traffic or sales? Some business owners want to invite existing clients to an important event. In a nutshell, you must have a goal in your mind before shooting the email to the individual.
- Being the ‘friendly’ and ‘frequently visiting’ neighbor
Your neighbor comes to your door without invitation. Similarly, you must send an email to your prospective/existing clients on a daily basis. Also, you must know what their current need is. Don’t feed them a sales pitch, but provide them with all the necessities.
- Sending personalized messages
Adding a ‘dear Abby’ can make a difference! Your prospective clients are feeling conscious because they do not trust your brand or services. Send personalized messages to the clients and you will find that they shall respond!
One of the clothing brands sends regular messages to existing buyers and lurkers. They always address the women as ‘Hey Beautiful!’ In this world, human beings want to be praised and they love the feeling of being on a pedestal. You must make the client feel comfortable and that’s when they will develop an interest. Make the email messages personalized!
- Mailing the right set of people
If people subscribed to your newsletter then you are free to send as many messages. However, do not send cold sales pitches to a prospective client. The email should be sent to subscribers and not anyone you find on a list.
What’s the good news? You can track the email marketing campaigns with the help of WEB ANALYTICS. There is no shade of doubt that email marketing is not easy, but with web analytics, you can change the game plan.
With web analytics, you will get to know how many people clicked and read the content. This can really help in polishing the strategy! If it is about email marketing, then web analytics should be a part of it.