And here’s how internet & social media has transformed healthcare


You suddenly wake up in the middle of the night with a sore throat and try to shake off the feeling with lots of water. But what if the issue persists even after a few hours? Surely you won’t rush to the doctor but the first approach would be the internet. Nowadays, anyone with a computer and internet has the benefit of getting connected with healthcare experts anytime, anywhere for simple to complex issues.

They may choose a video call doctor’s app on the smart device for online consultation and pay the fee with convenience of electronic transaction. In today’s connected world, social media and internet are game changers for almost any industry including healthcare. Let’s have a look at how the two changed the medical niche for the best of both doctors and patients!

Medical experts & facilities are riding the social media bandwagon

More and more medical professionals are embracing social media for sharing critical information and providing patient care at hand. A survey conducted over a thousand patients and around a hundred healthcare executives revealed that utilising social media and the web are the rage.

Some of the most trusted and globally accepted medical resources are providing online services with almost 60-percent expert doctors, 55-percent hospitals and 56-percent nurses partaking in the campaign.

Social media is being utilised more and more by healthcare facilities and professionals as a means to convey general information and even personalised patient care through a smart video call doctor’s app. Even marketing specialists voted in favour of social media as a great means to emphasise those in need of immediate medical care thereby going beyond the simple healthcare news sharing.

Although, hospitals do receive private messages from patients inquiring about specific health issues, queries aren’t publicly posted on social media platforms but a professional and personalised approach is taken for the treatment.

With all the benefits, there’s also a high potential of misinformation over the internet as identified by many healthcare experts bearing years of experience in the field. You can’t simply trust everything you read online due to which personalised approach us the best approach provided by innovative digital solutions and a video call doctor’s app is simplest example.

Challenges to the digital healthcare

One of the biggest downside of internet-based doctors is managing their private clinics and treating sensitive ailments associated to physical and mental anomalies. Excess social relations between a doctor and patients may undermine healthcare staff, discourage medical operations of institutions and can also jeopardise reputation as well as treatment. This is the reason medical apps are considered a better approach due to personalised treatment.

In fact, the Wall Street Journal mentioned that around 35-percent physicians received friends request from Facebook, Twitter and other platforms however, most have been rejected thereby maintaining a professional relationship and overall reputation.

However, medical experts have different views and opinions about digital healthcare services. Some doctors totally avoid such platforms and make themselves engaged with patients alongside medical staff such as assistants and nurses while others are open to social media serving patients on the go anytime, anywhere.

Online therapy/Virtual sessions

Researchers at the University of Sydney studied effectiveness of internet-based Cognitive Behaviour Therapy (iCBT); a free programme for the treatment of various anxieties and depression! The results highly favoured the programme in relieving mild to moderate depression and cardiovascular anomalies alongside many different physical ailments guided through a video call doctor’s app.

Doctor Internet; at your service

Another report concluded that every one-in-three American adults use the internet to diagnose certain medical issues. The accuracy of medical information being accessed is a mix of accuracy and uncertainty depending on patient’s approach and anomaly. Highly complex issues are best treated the traditional way that is by visiting actual facilities.


All in all, digital healthcare is the future of medical industry and adapting the technology is crucial for survival as well as maintain brand reputation.

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