Content is supreme, especially with regard to the educational sphere. Glamour and gimmicks can attract, but ultimately, if the e-learning course is not useful, no one stands to benefit. At the same time, if online learners do not interact with the LMS, they will not understand its value.
The market for e-learning software is flooded to saturation. So you require distinct promotional methods for projecting your LMS. Just buying space in premium advertising spots will not suffice. You must really capture the attention of your clients. This is possible with best e-learning companies.
Here are some tips to market your LMS:
- Enlist a new, reliable marketing team
Many product managers project LMS from the faulty end. They expect miracles from a current marketing team. But consider the fact- your new LMS has a fresh approach. It requires a fresh team for its promotion. What are you seeking through your LMS- a wider section of fresh customers or just more numbers in your current niche? Do you have a target niche or do you desire to cross-sell to a wide audience?
It is good to define your strategy for LMS marketing such as sales target or ideological objectives. Determine the specific skills required for this strategy. Then venture out to hire the best marketing team for doing the job.
- LMS extravaganza
Rolling out of an SMS depends on how complex or simple you design it. The standard modality would be to launch it with news kits or a press meeting. But this strategy is not impactful unless you don’t pursue this up using a focused marketing strategy for the LMS. You need a plan if you want to impact target customers.
You can turn the launch of the LMS into a full-blown extravaganza. Design unique pre-launch phase followed by official launch phase and phase of post-launch. Every phase must be unique with its own fanfare. For instance, the pre-launch may feature teasers and post-launch may include tactics for follow-up of leads.
- Do audience segmentation
When you construct your platform for LMS, you will have an obvious focus on who you are targeting. This may be on basis of your niche, benefits, and features. But more importantly, you must customize the approach for LMS marketing as per your target audience.
Provide your new team of marketing with any data on your customers and allow them to use it. This information can be used to construct some sales templates as per customer segments. In case you don’t possess any such data, your team of marketing must conduct some research. They will do some sleuthing based on what type of customer may be interested in the LMS. They may also identify persons who will unintentionally profit from the software.
- Reach where it is convenient
There are two kinds of customer segments which require totally different styles of marketing. Only a slight nudge is needed for persons already intrigued by the product. They will have considerations like time and price. For potential customers of your LMS who are unaware of the tool, efforts must be made to educate them on the value of your LMS. Your LMS may facilitate online instructor led training.
The average Joe will be pre-disposed to your product if you approach him in his territory. He will not feel threatened. Rather he will feel that he has the dominant hand. Thus you must seek prospect in his home turf. Identify the comfort zone of prospective customers is it their social media account or the boardroom.
These are some facts about marketing your LMS.