Raksha Bandhan is a huge part of Indian culture and is easily one of the most anticipated festivals of the year. Whether you’re religious or not, you have no option but to live the festive experience during this auspicious time, and that is no bad thing. Other than the official ceremonies that involve sisters tying Rakhi’s onto their brothers’ hands, both on the behalf of his other cousins and herself, there is a lot more to look forward to. For example, the large family gathering that involve music, food, lights, puja’s and more.
There is a problem though… or should I say there used to be one. If you compare Rakhi today with Rakhi, say 20 years ago. You’ll note that nothing much has changed. Except one potentially key detail. The detail in question refers to being able to send Rakhi’s to your cousins or brothers who reside in other countries. Afterall, Indians have been moving all around the world for a long time now.
Back in the day, it would cost a small fortune to have your Rakhi sent to your cousin/brother living abroad. It’s not just money that was an issue either, if you really wanted your Rakhi sent on time, you’d have a lot to do.
First, you’d have to go down to the local market to find the Rakhi you want your brother to have. The next step would be to bargain for the right price. Once that’s done, you’d have to run down to the courier service, complete all the formalities and hope your Rakhi is received on time.
Reading the above process doesn’t really help one understand how time consuming it can be. The festive season means crowds shopping for pooja essentials everywhere. These crowds would result in a rather time-consuming shopping and courier process.
So, what’s changed now? Well, with the introduction of online e-commerce stores, the first thing that was made easier is buying a Rakhi itself. All you have to do is go online from your mobile phone and find the Rakhi you want. No travelling involved… unless you left your phone in the other room.
The next bit of convenience came with the introduction of services like online Rakhi delivery in USA from India. The moment this service was introduced to the USA, brands soon realized Indians are in a whole list of other countries as well. So, they eventually tied up with delivery agencies that deliver to countries like the UK, Canada, Australia and others.
Ever since, sending Rakhi’s abroad has not only become extremely convenient, it’s become quite a bit cheaper as well thanks to the overall cost of transport being distributed across multiple purchases and deliveries. These services, from the moment they were introduced have been used and abused by Indians all over the country. Which is exactly why they were introduced in the first place.
So, if you have cousins or real brothers abroad, head online and search for international Rakhi delivery services. You’ll find more than you thought you ever needed. Just check the website reviews before taking a decision and you should be good to go.
So, bring the family together even if the seas are keeping you guys apart and have an auspicious day together like no one ever left in the first place.