Bulk messaging is a great technique to send a large number of messages. Earlier it was used by media companies, enterprises, banks for the variety of purposes but nowadays, most of the companies use it for their promotion. It is used for important alerts and reminders and for many other purposes.
It is a great business tool which has significantly transformed the way of business promoting. Customers read small and up to the point messages other than long emails. There is software which allows the one to send a single message to a huge number of people. It is such a better option for sending the messages to the company’s employees and customers.
As our cell phones have become more powerful and one uses it for almost every purpose. Most of the people having mobiles have an internet connection and thus, there is no such big difference in Emails and messages but when it comes to bulk messaging, there are lots of differences between them. Surely bulk SMS are always preferred by messaging software. The reason is not only one, but there are many and from many, here are some most important ones:
Immediacy: Everybody knows, to receive an email, one needs an active internet connection whereas most of the people turn off their mobile data when not in use. Thus, Emails are not directly delivered but in case of messaging, texts are delivered immediately. Only 10 percent of the people check their mailbox regularly.
Mobility: Sometimes, there is no internet connection in the mobile so receiving an email is not possible but SMS has this benefit. A text can be sent from anywhere and can be received anywhere. Texting is just as simple as possible. The best benefit of the texting is that the message can reach to the people who are having a simple basic mobile phone.
Brevity: Message has its own limitation like it is about 160 characters which a person can send in a single message which makes the message content informative and exact. This limitation is simply the advantage of SMS. Emails can be considered as better for sending lengthy messages to a few numbers of people. It can be used for sending formal letters.
Volume and Security: Nowadays, the number of spam messages which a person receives in a day is very high. So, many of them just don’t care about the mails and in the result, the important mail becomes hidden in other spam emails. The volume of messages received in a day is not so high, and there is no fear of virus attachments. Messaging is the secure platform.
Customer Relationship: Regular contact between customers and business keeps a good relationship which is very important for every kind of business. As a business doesn’t have a single customer, there are many and it is not possible to call or message individually. Thus, bulk SMS does this job and also in an economical way.
These were the main reasons to use the web SMS service instead of old technique of sending emails. You can further search on the internet about the online website which provides this service.